Combinations of letters (words, slogans), numbers, graphic creations such as logos, three-dimensional forms, and even acoustic signals can be protected, as long as certain legal requirements are met. In particular, a trademark may not lead to confusion with respect to another registered trademark. Furthermore, a trademark may not be descriptive of the product or service for which it is registered.


Contrary to the protection conferred by patents, a trademark can generally be renewed indefinitely, if used with the goods and services for which it was registered. Similar to patents, trademarks are registered by national or international authorities and are thus limited to the territory for which they were registered.


Thanks to international treaties it is possible to obtain a trademark protection in multiple countries by filing a single application. For example, a European Community trademark constitutes an exclusive right in the 27 member states of the European Union.

IP Advice will be glad to provide further assistance and counsel in the development and protection of your trademarks. Of course, this also includes assistance for evaluating legal claims of third parties asserted against you.


Intellectual property